Jai Dee Marketing

Distribution is only the beginning.

Bringing a product into Singapore is one part of building a successful brand. The next is making sure customers can discover it, understand it and buy it.

As a Singapore e-commerce distributor, Jai Dee Trade works with experienced marketing partners to support the brands we distribute across Shopee, TikTok Shop, Lazada and Meta Ads — combining distribution with digital marketing to help products gain visibility and generate sales.

singapore-ecommerce-distributor

The difference

More than distribution. A complete route to the Singapore market

Traditional distribution often focuses on getting products into the market. At Jai Dee Trade, we look beyond the initial placement. Together with our marketing partners, we help brands establish their online presence, create awareness and activate the digital channels where today’s consumers discover and purchase products.

  • Product brought into the market
  • Products listed on selected platforms
  • Brand provides or manages marketing
  • Marketing activities handled separately
  • Limited connection between distribution and digital sales
  • Distribution and digital commerce work together
  • Products launched across relevant e-commerce platforms
  • Marketing campaigns planned around commercial objectives
  • Content and advertising activated to build demand
  • Performance monitored across key digital channels

Our marketing channels

Connecting brands with today's digital consumer.

Different platforms play different roles in the customer journey. Our approach is to use each channel where it can contribute most effectively to brand awareness, product discovery and conversion.

01

Meta

Build demand, reach the right audiences and drive conversions.

  • Facebook advertising
  • Instagram advertising
  • Audience targeting
  • Creative testing
  • Conversion-focused campaigns

02

TikTok

Turn attention and product discovery into sales.

  • TikTok Shop setup
  • Short-form product content
  • Creator collaborations
  • Affiliate marketing
  • TikTok advertising

03

Shopee

Build a strong presence where Singapore consumers are already shopping.

  • Product brought into the market
  • Products listed on selected platforms
  • Brand provides or manages marketing
  • Marketing activities handled separately
  • Limited connection between distribution and digital sales

04

Lazada

Build a strong presence and drive sales on Lazada.

  • Lazada shop setup & optimisation
  • Product listing optimisation
  • Product merchandising & catalogue management
  • Platform campaigns & promotions
  • Vouchers & promotional activities

05

Content & Creator Marketing

Give consumers a reason to pay attention.

  • Short-form content
  • Creator collaborations
  • User-generated content
  • Affiliate campaigns
  • Product discovery campaigns

Our marketing channels

A connected approach to launching and growing brands.

Our marketing process works alongside our distribution capabilities — ensuring that the product, marketplace presence and marketing strategy are aligned from the beginning.

01

Understand

Our marketing process works alongside our distribution capabilities — ensuring that the product, marketplace presence and marketing strategy are aligned from the beginning.

02

Establish

We build the digital foundations required for market entry. This can include marketplace listings, product pages, brand assets and other digital touchpoints required to present the brand professionally.

03

Activate

Once the foundation is ready, we activate the relevant channels. Depending on the brand, this may include e-commerce campaigns, TikTok content, creator marketing, affiliate activities and Meta advertising.

04

Optimise

Marketing is not a one-time launch activity. We review campaign and sales performance, identify what is working and continuously refine content, advertising and channel strategies.

05

Grow

As the brand gains traction, we look for opportunities to increase reach, strengthen the brand presence and grow sales across additional channels.

The difference

Digital marketing expertise, integrated with distribution.

Jai Dee Trade works with Drealm, our marketing partner, to support the digital growth of selected brands.

 

Drealm provides the marketing capabilities behind campaigns across e-commerce, TikTok, Meta Ads, content, creators and digital growth.

 

Together, Jai Dee Trade and Drealm bring two important functions together:

 

  • Jai Dee Trade — distribution, market access, product availability and commercial operations.
  • Drealm — digital marketing, content, advertising, creator activation and online growth.

Example

HAYEJIN, From Korea to Singapore.

HAYEJIN is one example of how Jai Dee Trade combines distribution with digital marketing to build a brand in Singapore.

As the distributor, Jai Dee Trade manages the local distribution and availability of the products. Together with our marketing partner, we support the brand’s online presence and marketing activities across relevant digital channels.

Jai Dee Trade

  • Local market distribution
  • Product availability
  • E-commerce presence
  • Commercial operations

Jai Dee + Drealm

  • Digital marketing
  • Content and creative
  • Platform advertising
  • Creator and affiliate activities

Looking for more than a distributor?

If you’re looking for a partner that can help bring your products into Singapore and support the marketing needed to move them online, we’d love to hear from you.