Discover HAYEJIN, a Korean vegan skincare brand harnessing the power of botanical ingredients, lotus germ and sprouts to create gentle, effective care for healthy, radiant skin.
Jai Dee Trade has been appointed by HAYEJIN Co., Ltd. as the Official Exclusive Distributor for the Singapore market.
HAYEJIN — 하예진 — takes its name from a traditional Korean phrase meaning a heart as deep and beautiful as the sky. The brand was founded in Korea in 2018 on a straightforward idea: that the most compelling Korean skincare is built from Korean plants.
Its formulas are led by botanical ingredients native to Korean skincare tradition — lotus germ extract, botanical sprout extracts, and low-temperature fermented rice bran oil — combined with well-understood cosmetic actives such as panthenol, hyaluronic acid, niacinamide and Centella asiatica.
Every HAYEJIN product is formulated to vegan standards, with no animal-derived ingredients and no animal testing. The brand is registered under The Vegan Society’s Vegan Trademark in the United Kingdom, is listed by PETA as cruelty-free, and holds Eve Vegan certification in France.
Since launching, HAYEJIN has entered Korean department-store and duty-free retail and now exports to more than twenty countries. Jai Dee Trade brings the range to Singapore.
HAYEJIN Brand Philosophy
A facial care range built around lotus germ extract and four botanical sprout extracts, formulated for lightweight layering in a humid climate. This is the range Jai Dee Trade has launched in Singapore.
Cleansing Gel · 170ml
A refreshing daily gel cleanser that creates a soft lather to help remove excess sebum and everyday surface impurities. Skin feels clean, fresh and comfortable after rinsing.
Toner · 120ml
A lightweight watery toner featuring pearlescent capsules that disperse gently during application. It helps replenish moisture, leaving skin feeling smooth and looking fresh and luminous.
Serum · 30ml
A silky serum providing lightweight moisture without an excessively heavy or greasy after-feel. It helps moisturise the skin, leaving the complexion feeling supple and looking smoother and more refined.
Moisturiser · 50ml
A moisturiser with a distinctive pudding-like texture that spreads smoothly across the skin. It helps replenish moisture, leaving skin feeling soft, supple and comfortable.
Eye Cream · 35ml
An eye cream with a light, easy-melting texture, formulated with botanical proteins from wheat and soybean alongside lotus germ extract and Centella asiatica.
HAYEJIN’s moisturising and balancing range, built on low-temperature fermented rice bran oil and rice extracts, with multi-weight hyaluronic acid and six peptides.
Face Oil · 30ml
A single-ingredient facial oil formulated with fermented rice bran oil.
Body Oil · 200ml
A seven-ingredient body oil with rice bran oil, botanically derived ethylhexyl palmitate and olive oil.
Two-Layer Toner · 150ml
A dual-phase toner with a watery essence layer and an oil layer. Shake before use to combine.
Cream · 50ml
A lightweight cream with fermented rice bran oil, eight molecular weights of hyaluronic acid and six peptides.
Rich Cream · 50ml
A richer cream with shea butter and macadamia seed oil, for drier conditions.
Cleansing Oil · 200ml
A watery cleansing oil that emulsifies on contact with water and rinses away without residue.
Foam Cleanser · 200ml
A mildly acidic daily cleanser that lathers into a soft, dense foam, with coconut-derived amino acids.
SPF50+ PA++++ · 50ml
A daily sunscreen with a moisture-cream texture, formulated with fermented rice bran oil and rice extract water.
Jai Dee Trade is the only appointed distributor of HAYEJIN in Singapore. Purchasing through our official stores guarantees authentic, HSA-notified product imported directly from Korea.
We work with retailers, pharmacies, spas and corporate gifting partners across Singapore. Tell us what you need and we will come back to you with trade terms.
HAYEJIN and Blessing of Sprout are trademarks of HAYEJIN Co., Ltd., Republic of Korea. Jai Dee Trade Private Limited is the appointed Official Exclusive Distributor for Singapore.
All products are cosmetic products. Product notification with the Singapore Health Sciences Authority is not an approval or endorsement of product quality, safety or efficacy. Notification numbers may be verified through HSA InfoSearch. Vegan Trademark Account No. 030871, registered with The Vegan Society, United Kingdom. HAYEJIN’s cruelty-free listing may be verified through PETA’s database.
Ingredient lists have been reviewed against the ASEAN Cosmetic Directive Annexes, Version 2026-1 dated 22 June 2026, as applicable in Singapore. Individual results vary. Discontinue use if irritation occurs.
Singapore-based distributor helping beauty and wellness brands launch and grow across Southeast Asia.
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